About
the Report
The “Future of Events” website offers a comprehensive exploration of emerging trends and innovative approaches in event planning and engagement. Designed as an inspirational guide, it highlights key themes such as virtual spaces, cutting through passive experiences, the evolution of event technology, and the growing significance of creative sponsorships. By presenting forward-thinking concepts, this resource empowers event organizers and marketers to reimagine traditional event models, adapt to digital transformations, and foster deeper audience connections.
33% of event planners would use additional budgets to invest in enhancing the employee experience & over-performing event teams allocate 1.7x the average marketing budget to their events.*
Customers didn't just miss sampling, they expected it.
According to a Gartner report, consumer spending on wearable technology will double by 2021.*
With the pause on physical events, now is a great opportunity to explore alternatives for
what will be emerging post-COVID “new world” experiential.
