Topic 5
The Gifting Renaissance
05

The Gifting Renaissance

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53% of event marketers believe it is more difficult to create unique and memorable experiences for attendees through virtual events in comparison to in-person events, but 82% of B2B marketers believe that attendee engagement is an important KPI for event success.*

Staples

Whatever you do, be sure to collect addresses and apparel sizing via your registration process!

introduction

In an overcrowded digital landscape, the personal touch goes a long way. Gifting and merch is seeing a renaissance in light of the pandemic: it is a channel to communicate a message meaningfully, and to stand out! And if there is something we all know: people love free stuff. The question for marketers becomes: how can you translate the free stuff for them, into an ROI for you? With just a little bit of thought, it’s pretty easy to do!

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Get into great gifting!

idea 1

Gift Your Would-Be Guests

In a busy virtual world, ensuring registrants attend your event can be a challenge. We explore how to gift-give with the purpose of ultimately unboxing the marketing results you are planning for.

idea 2

Conference in a Box!

Bringing teams together virtually opens up the possibility of more attendees than you’d have in person, but also the challenge of connecting everyone to each other, and the event. Branded company and sponsor merchandise can help.

idea 3

The VIP Virtual Conference Experience

Take your internal or external virtual event to the next level with VIP experiences that will create something truly memorable.

The Future of Events

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06

Sponsorships & Partnerships: A New Type of Activation

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