The Future of Event Tech: New World Experiential
According to a Gartner report, consumer spending on wearable technology will double by 2021.*
With the pause on physical events, now is a great opportunity to explore alternatives for
what will be emerging post-COVID “new world” experiential.
Ready to explore the future with us? From gesture-technology to wearable tech and even holographic projections, it is the dawn of a new era for live event experiences! Here’s the thing: the future is already here. Much of the technology and design we explore in this topic is already being put into action—and it isn’t as hard as you might think!
Let’s get tech-venturous!
Gesture Technology: The Future is Here
It is kind of like “Minority Report” - but in real life! With sanitization of surfaces being of critical importance, touchless tech has started creeping in to deliver interactivity at a distance.
Tech Wearables: Real-time analytics
Personalized experiences are quickly becoming business and marketing table-stakes; here we explore how to infuse this into a live event format.
The Product Drop: Making Old-School, New-School
Studies show attendees attend events for the swag. Brands that understand this can take the merch component to the next level and plan to make their product drop an experience.
A Unique Delivery Mechanism
Vending machines are one of many fun
delivery mechanisms available. We have a
penchant for anything that tugs on nostalgic
heartstrings: lockers, newspaper boxes,
postboxes, or phone booths are all artifacts
that can be turned into an experience.
Chill Out Rooms
Sometimes you just need to relax. And tech-based sensory experiences can help.
Limited Access for a Limitless Experience
Don’t underestimate the power of scarcity in creating demand (especially when you have designed a really cool experience).
Holographic Projections
For anyone looking for a social-media-worthy-WOW, look no further...
In Situ Personalization
On-the-spot personalized products and services are consistently the most crowded and sought-after event takeaways.
