Sponsorships & Partnerships: A New Type of Activation
51% of respondents believe that tools to connect sponsors and attendees both virtually and in-person will play a key role in their 2021 event strategies.*
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Like many other marketing channels, the world of sponsorships and activations is having to rethink their consumer reach strategies.
Time to activate!
Cause Marketing Partnerships
According to recent research, 81% of consumers say brands must earn their trust and 66% think brands should take a stand on social and political issues. This is new territory for lots of brands to explore, and it's important to do it right.
Virtual Event Co-Branding
Go where the people are! With virtual events increasing reach, brands have the opportunity to rethink their sponsorship channels to take advantage of large-scale or locally-driven virtual event activations.
In-Market Integration
Break with the traditional sponsorship models and consider activations through new markets and means.
