Virtually Cutting Through the Passive
33% of event planners would use additional budgets to invest in enhancing the employee experience & over-performing event teams allocate 1.7x the average marketing budget to their events.*
Customers didn’t just miss sampling and
gifting, they expected it.
The avalanche of virtual events is unlikely to dissipate any time soon given their effectiveness at reaching audiences during a fraught shift in our social dynamic. So how do you make your event stand out? How do you ensure the next time you funnel your effort into creating a virtual space for learning and engagement that your audience not only comes back, but tells their friends or colleagues to join them? It’s time to consider how to cut through the passive—and the devil is in the details.
Time to stand out!
Facilitation is Key
Energy, clarity, humour are just some of the “reel ‘em in” qualities that you want in your facilitator. Hone in on the right host and get ready to take your event to the next level.
Virtual Breakouts
Success in the online event space comes down to a few key factors (hello, collaboration and interactivity!) Breakouts can shift the dynamic of your event from passive to participatory.
Gamification
Provide a framework for some competitive fun and watch your event scores soar! By tapping into some fundamental truths you can influence attendee behaviour in line with your core KPIs.
The Tangible Stuff
And the survey says: some real-world elements need to make it into your virtual event plan. Turn attendee satisfaction up not just one notch, but many, by keeping up with some tried-and-true event features—and it is easier than you might think!
